Partners
Reach a driver while they are planning the trip
Not while they scroll. The people on Panya are working out whether their vehicle can do a specific road on a specific weekend, which is the one moment tyres, recovery gear, fuel stops and lodges genuinely matter to them.
What we do not have
The numbers we are not going to give you
Every deck in this category leads with an audience figure. Here is why ours does not, in the same detail we would use if the news were good.
Monthly active users
No approved public snapshot exists yet, so we do not quote one. When a production figure is available, it will carry its period and definition.
Route photography
Only approved, rights-cleared route photography can appear publicly. Sponsor artwork remains separate from grade and route evidence.
Demographics
We do not infer age or income and we do not sell guessed audience segments. Sponsor reporting uses privacy-safe daily aggregates.
If audience size is what you are buying, we are the wrong buy today and we would rather say so on a web page than in the second meeting. If relevance at the planning moment is what you are buying, there is nothing else in Kenya that reaches it.
Placements
Three things a partner can actually buy
All three sit inside the creative frame. None of them touch the grading, and that boundary is not negotiable.
Sponsored challenge
A set of routes, a window, and a leaderboard. Drivers complete the routes in the app and the standing updates from their recorded tracks. This is the placement people actually engage with, because it asks them to drive rather than to look.
- Where it appears
- Challenge card in the app, the challenge page, and the results announcement.
- What you get back
- Daily aggregate entrants, completions and kilometres, with cohorts below five suppressed.
Route sponsorship
Your name under a specific route, for a season. It works because it is narrow: a tyre brand under the Laikipia expedition line is relevant in a way a banner never is.
- Where it appears
- A credited strip at the foot of the route page, below the grading and the map.
- What you get back
- Daily aggregate page views, downloads and completions. Every reported cohort contains at least five people.
Gear and services listing
Recovery gear, tyres, workshops, fuel stops and lodges, listed against the regions where they are useful. A driver planning a Laikipia run wants to know where the last diesel is.
- Where it appears
- The planning section of a route page and the region page.
- What you get back
- Daily aggregate impressions and taps. Route-level cells with fewer than five people are suppressed.
The line
Where a sponsor never appears
The grading is safety information and it belongs to the driver. A partner who wants to be inside it is a partner we do not take.
A sponsor never appears inside the grading. The terrain grade, the requirement list, the commitment band and the vehicle verdict carry no branding and are never adjusted for a partner. They are safety information and they belong to the driver.
A sponsored route is labelled as sponsored, on the page, in the same weight as the rest of the text.
We will not sell a placement that implies a vehicle is capable of a route it is not. If a partner sells the wrong car for a road, the verdict still says so.
No retargeting pixels, no third-party ad network, no data sold. Reporting comes from our own delivery numbers.
Reporting
You see approved daily aggregates
Partners get a console login to privacy-safe snapshots. Every reported cohort contains at least five people. We do not expose the event rows underneath them.
- Daily aggregate impressions, taps and completions, with every cohort below five suppressed
- Aggregate kilometres inside a challenge window, subject to the same minimum cohort of five
- Eligible route-release breakdowns only when each reported cell meets that minimum cohort
- No identities, GPS traces, exact timestamps, event rows or stable cross-campaign identifiers
- Invoices and payments, in the same console, with the delivery they were billed against